Monday, July 5, 2010
I've been thinking a lot about taglines recently because I am trying to create one for my own business.
One of my favorite taglines is from a local Cape Cod company called Shepley Wood Products:
"If your builder isn't using Shepley... please ask why!"
The message is succinct and confident. It's a bold question but I believe it is done respectfully. And it makes the customer think: I wonder if my builder is using Shepley?
Not a bad idea to err on the side of boldness and creativity. The tagline that gets people thinking or talking is doing the best work.
Posted by Thomas Aylmer at 9:09 PM