I've been thinking a lot about taglines recently because I am trying to create one for my own business.
One of my favorite taglines is from a local Cape Cod company called Shepley Wood Products:
"If your builder isn't using Shepley... please ask why!"
The message is succinct and confident. It's a bold question but I believe it is done respectfully. And it makes the customer think: I wonder if my builder is using Shepley?
Not a bad idea to err on the side of boldness and creativity. The tagline that gets people thinking or talking is doing the best work.
2 comments:
totally, i like it.. hmm, I'm going to start brainstorming for you! i especially like how it puts the responsibility on the consumer. no games, nothing to worry about, shepley knows they'll figure it out on their own.
If your consumer packaged goods company isn't using Text Branding... please ask why! haha that will get 'em
I added translations to my services. So I am copywriting and translations boutique for CPG and retail companies.
My tagline under the translations part is "Where do you do business?"
The bigger questions though is how to get the word out about my services.
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